Apple Ipad Decision

These decisions were single decisions; they were a decision to go down a new path. Each of these was the launch of a new product line in a new market space, not just a product. There are two decision lessons here for businesses. The first is to look at strategic decisions like this as creating a new path, not just a single decision. A new path creates opportunities along the way - opportunities to launch new versions of the product and keep improving it. Apple kept improving the iPod, iTunes Store, and iPhone along the way, creating $12 billion in additional revenue. Businesses should approach strategic decisions a starting a journey on a new path and

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