Amazon Kindle Fire Priced At $199, Sharply Below Apple IPad

Amazon.com , is pricing the new Kindle Fire tablet at $199, dramatically undercutting the Apple iPad, which starts at $499, Bloomberg reports . The low price point is finding an enthusiastic audience on the Street, where AMZN shares are on the rise Wednesday morning.The price point is well below the $249 level that many analysts had expected. The device ships November 15. Update : Follow live coverage of the morning's events by my colleague David Ewalt, who is on the scene at the launch event in New York City. The device will have a 7-inch display screen and run Google's Android operating system software. The device has WiFi, but no 3G access, and com

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