Sr Management's 7 Favorite Idea Killers

At a time when 'what's new' sells better than 'what's old,' nothing demoralizes middle managers more than to hear a senior staff member dismiss a new product or service idea with one of these standard idea killers. Yet dismissing new ideas happens with growing regularity as more senior managers opt for the status quo as a strategy for survival. Saying 'No' is not always the smartest choice.'What's new' triggers early adapters. They in turn create chatter that attracts other buyers. Whether or not those early adapters - or even the second-round buyers - can afford the newest craze, the result often becomes an 'I gotta have it' mob mentality that boosts

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