How Much Sales Push Should Your Email Newsletter Have?

Even though email marketing has a sterling reputation among marketers as an effective marketing channel, the average Joe (even though he subscribes to a number of newsletters himself) associates email marketing with those countless "120% OFF!", "Get a FREE iPad" and "Urgent: Get your 80% DISCOUNT NOW" emails cluttering up his inbox. It's the sales push. Email marketing is there to promote your product or service, but the fact of the matter is that no one constantly wants a sales pitch shoved down their inbox. An email newsletter is so much more than a promotion call-out. Successful newsletters offer something of value to its subscribers; whether it's

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